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Advertising

How to Advertise

If you are a vendor of test products and services you can benefit from the traffic that we generate by offering visitors to search our BestTest Directory - The Best Test place on the Internet SM. There are a number of ways you can promote your products and services with us:

Web Site Traffic 

BestTest received more than 3,000,000 hits in the past 12 months.  Our August 2008 figures indicate that our site receives more than 250,000 visitors in the past year of which more than 75,000 were unique visitors.  While these numbers may be a great deal less than in other disciplines, you should consider that there are only 80,000 to 100,000 test professionals in the world.  So, it is a fair estimation that most test professionals came to our web site at some time last year.

Additionally, registered visitors can subscribe to The BestTest Newsletter, an eNewsletter published twice each month.  Currently, we have approximately 6,000 subscribers.  These are individuals who specifically request to receive The BestTest Newsletter.

Since our web site at  www.BestTest.com  is geared to provide test related information through books, courses, consulting and test engineering software, we can expect the trend of attracting new visitors to continue. 

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FREE Listings

Any registered member can add listings to the BestTest Directory, FREE. (Registration is also FREE, so if you haven't done so yet, you should.)  We accept the following FREE listings:

  • You can list your company or organization, along with a short description into the Test Vendor Directory.  Check your listings periodically, and update at will.
  • Specify and describe your products and/or services in the Products and Services Directory.
  • List an upcoming event of general interest to the test community, such as conferences, courses, exhibits, etc.
  • List information about published articles, news releases, white papers and publications that are of interest to the test community.  Listings that are accepted may also be linked in our next issue of The BestTest Newsletter, distributed to our readers.
  • Provide your definitions of terms relating to test and receive proper recognition and a link to your web site.

To enter a FREE listing, go to the appropriate section of  The BestTest Directory and follow instructions for Adding or Modifying an existing listing.  Don't be surprised if someone has already placed your company or even one of your products into our directory.  This is why we ask that you search before you add a listing.  If you find such a listing, simply review it and you can make modifications on line.  

A.T.E. Solutions, Inc. will review all listings before they are actually posted, and may decide to delay or deny placing the listing for any reason or for no reason, without notification.  If your company has a designated Test Vendor Contact, a notice of additions and modifications will be emailed to her/him for review.

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Embedded Image and Extended Description Promotions

The most important reason for being listed is so that searchers looking for what you are offering can find you.  Searchers can find your FREE listing in any one of the directories, but you can gain an advantage over your competitors with these low priced promotions - only $99 per year per promotion!  

As The BestTest Directory data base grows you will find that your listings may be buried among many others that respond to the same search criteria.  

Here is how Embedded Image and Extended Description Promotions can help you:

Test Vendor Directory Listings

  • If searchers know your company name they can readily find your listing through an alphabetical search or through a text search.  But if they don't, you can enhance your chances that your company listing will be found before your competitors'.
    • By adding an image or a logo to your listing, not only will you give a better image of your company, but instead of an alphabetical ordering of results, with this Embedded Image promotion your company will be brought towards the top and  listed ahead of those without an Embedded Image promotion.  
  • Searchers may find you by looking for a particular text (e.g. microwave).  If that word appears in your company description they will find you.  To increase your chances of being found, you can increase the text in your description through the Extended Description promotion.
    • With the Extended Description promotion, you can add up to 1,250 characters, so you will increase the probability of being found 5 times over others who only use the default 250 characters.
  • You can combine the benefits of both the Extended Image and the Extended Description promotions.  
    • With both promotions, you are more likely to be found as a result of a text search AND your listing will be closer to the top of the results found.  

Products and Services Directory

  • This works similar to The Test Vendor Directory Listings described above.
  • If searchers know the type of products and services your company makes they can readily find your listing by selecting the right categories within the Test Products and Services Directory or through a text search.  But if they don't, you can enhance your chances that your product listing will be found before your competitors'.
    • By adding a logo or a picture to your product listing, not only will you give a better image of your product, but instead of an alphabetical ordering of results, with this Embedded Image promotion your product or service will be listed ahead of those without an Embedded Image promotion.  
  • Searchers may find your product by looking for a particular text (e.g. microwave).  If that word appears in your product description they will find it.  To increase your chances of having your listing found, you can increase the text in your description through the Extended Description promotion.
    • With the Extended Description promotion, you can add up to 1,250 characters, so you will increase the probability of being found 5 times over others who only use the default 250 characters.
  • You can combine the benefits of both the Extended Image and the Extended Description promotions.  
    • With both promotions, you are more likely to be found as a result of a text search AND your listing will be closer to the top of the results found.  

Test Events Directory

  • This works similar to The Test Vendor Directory and the Products and Services Listings described above
  • If searchers know the date, name or location of the Event, they can readily find your listing through a text search within the Test Events Directory.  But if they don't, you can enhance your chances that your Event listing will be found before your competitors'.
    • By adding an image or a logo to your Events listing, not only will you give a better image of your event, but instead of a date ordering of results, with this Embedded Image promotion your event will be listed on top ahead of those without an Embedded Image promotion.  
  • Searchers may find your Event by looking for a particular text (e.g. microwave).  If that word appears in your event description they will find it.  To increase your chances of having your listing found, you can increase the text in your description through the Extended Description promotion.
    • With the Extended Description promotion, you can add up to 1,250 characters, so you will increase the probability of being found 5 times over others who only use the default 250 characters.
  • You can combine the benefits of both the Extended Image and the Extended Description promotions.  
    • With both promotions, you are more likely to be found as a result of a text search AND your listing will be at the top of the results found.  

You can add any of these features, right now.  There is no need to wait to get a purchase order.  Simply use the  ADD LISTING or the MODIFY buttons of the desired Directories  and you will be prompted to upload an Embedded Image (which should be resident on your computer). The software will automatically resize your graphics, link it, and will invoice you for each promotion.  Similarly, both the ADD LISTING and the MODIFY buttons in each of the Directories will now allow you to add your Extended Description whenever you add or modify a listing. Your promotions are valid for one year.  Upon our approval of your promotions, your listings will immediately transform into a powerful advertisement - for 27 cents per day! 

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Banner Ads

We have a limited number of Banner Ads available on the right hand margin of our web site.  These Banner Ads will show up with the Menu Frame at every page on our web site, so we will take you with us wherever the visitor goes.  See our latest price list or call us at 310-822-5231 to discuss the variety of programs we have available for all budgets.  

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Newsletter Promotions

In October 2003 we reintroduced The BestTest Newsletter in an internet-based format.  Since that time we have been distributing The BestTest Newsletter each month to those in our mailing list who wish to receive it.  Presently we send each issue to about 6,000 recipients.  For a list of past issues, see The BestTest Newletter Index.  Each issue focuses on a featured product or service.  

The Index also shows what upcoming issues will focus on. Select an issue of interest.  If the feature is that of one of your products or services, you may want to include a one-time ad. The product or service featured will not repeat for at least one year, so you will be able to enjoy the benefits of visitation to that issue for at least one year.  A banner ad in each issue of The BestTest Newsletter, therefore, is really a one-year ad. There are a number of ways you can have your company and products and services take advantage of the wide distribution of The BestTest Newsletter:

See the Editorial Calendar

  • You can Sponsor a Newsletter and have your linked company logo or other image placed in the prestigious upper left hand corner of The BestTest Newsletter.  Write to us to reserve your position in an issue that covers your product or service.
  • You can place a Banner Ad into the next BestTest Newsletter.  See current pricing.
  • If you place any ad of any kind, including an Embedded Image or Extended Description, we will mention your company name in the next issue of The BestTest Newsletter.
  • You can get a one-year ad and your ad will appear in all 24 issues of The BestTest Newsletter at a very attractive discounted price.

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Prices

Download our current prices, write to us at Advertising@BestTest.com  or call us at (310) 822-5231

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